Varun Shetty

Content | Product | Digital marketing

Freelance content specialist. I headed content operations at Altletics, a sports tech and content company until February 2023. I was formerly a writer and journalist at ESPNcricinfo.

© Varun Shetty. All rights reserved.


I've been a writer since I won a blogging contest aged 15 with my boyhood team, Royal Challengers Bangalore, and wrote under the (edgy) pen name That Guy. Since then, I've combined my love for sports, writing, and web publishing to carve a career which peaked when I landed my dream gig at ESPNcricinfo.After five years of living that dream, I decided to take the plunge into product and tech with Altletics. I'm now a freelancer looking to explore that further.I enjoy walks, black coffee, non-competitive poker, batting at No. 5 for the Silver Devils on weekends, building legacies on Football Manager, and chronicling the various sounds of my two cats - Nox and Fiko.


I'm experienced across various genres of content. I particularly specialize in editorial strategy and execution and have helmed properties of various kinds. I've covered events live from venues, written deep-dive features, and commentated on high-intensity sporting events - in 2018, a game I commentated on was the second-most engaging sports web page on the internet.

I've worked with names such as ESPN, OnePlus, TEDxBangalore, Sportskeeda, Bangalore Mirror, Catena Media, WSN, and Jaxon. Contact me below for work samples.


Look forward to hearing from you!

Thank you

Thank you for reaching out. I try and respond inside 12 hours, but that is not always possible - I appreciate your patience!


I started my newsletter, I Must Tell You, as an exercise to read more. In the newsletter, I list the best journalism, illustrations, photos, and ideas that I come across. There will be (most of the time) a story of the week, followed by three or four other top pieces. All wrapped together with a foreword that will usually include related and embarrassing stories from my life. You can read the archives here and sign up.