About
Journalist instincts. Product rigor. Communications that compound.
A short story about where I come from, what I believe, and how I work with teams to turn complex ideas into clear narratives and measurable programs.
Path
I started in newsrooms, learning to report fast and write clean. That discipline moved with me into product marketing and PR, where I've helped companies ship clear stories, aligned launches, and repeatable systems.
Principles
- Clarity beats clever.
- Source over assumption.
- Measure what matters.
- Ship small, often.
How I work
Expect structured docs, tight feedback loops, and outcomes over outputs. I partner with founders and product teams to tighten positioning, design editorial programs, and operationalize comms.
“Good strategy is a narrative. It explains the world, your place in it, and what happens next.”
+220%
YoY organic traffic
18 → 6
Sales cycle (weeks)
25+
Tier‑1 placements