Work
Browse by pillar, region, or just type to find a company. This is a practical view of the brands I've helped across Positioning & Narrative, Content & SEO Engines, and Digital Transformation.
ESPNcricinfo
Content & SEO • Global • 2016–22, 2023–present
Two stints: newsroom rigor → Shorts growth engine.
View work ↗Masafi
PR & Communications • MENA • 2023–present
Editorials & PR for a leading FMCG brand.
View work ↗Amantra
PR & Communications • MENA • 2023–present
Thought leadership for AI-led facilities management.
View work ↗Gupshup
PR & Communications • MENA • 2023–present
Executive narratives for conversational AI.
View work ↗Khimji Family
PR & Communications • MENA • 2023–present
Private-client ghostwriting and positioning.
View work ↗Ma’an-IGP
PR & Communications • MENA • 2023–present
Thought leadership for a legacy planning startup.
View work ↗Optimum Nutrition
PR & Communications • MENA • 2023–present
PR and thought leadership for sports nutrition brand.
View work ↗Continental Group
PR & Communications • MENA • 2022–present
Executive ghostwriting & PR across the Middle East.
View work ↗WebEngage
PR & Communications • MENA • 2022–present
Thought leadership and PR/editorials for SaaS leadership.
View work ↗Dake Rechsand
PR & Communications • MENA • 2022–present
Sustainability PR across the Middle East.
View work ↗Innovation Crew
PR & Communications • MENA • 2022–present
PR/editorials for a BTL agency.
View work ↗Hegde Dental Clinic
Digital Marketing • India • 2023
Website + Google Business from zero to live.
View work ↗Talaga by Mir
Digital Marketing • India • 2023
Brought a heritage boutique online.
View work ↗Dream11
Content & SEO • India • 2022
High-volume SEO articles via Altletics.
View work ↗FanCode
Content & SEO • India • 2022
Recurring SEO production via Altletics.
View work ↗Catena Media
Content & SEO • Global • 2022
Performance SEO content at scale (via Altletics).
View work ↗ISL
Content & SEO • India • 2022
SEO content for sports-betting ecosystems (via Altletics).
View work ↗Preseasoned (Altletics)
Content & SEO • India • 2022 (6-month project)
0→1 GTM & SEO without paid spend, inside Altletics.
View work ↗Hexon Global
PR & Communications • MENA • 2022–23
LinkedIn presence and positioning (via Spacekayak).
View work ↗FanCraze
PR & Communications • Global • 2022–23
UI/UX content lead for app redesign (via Spacekayak).
View work ↗Porter
Content & SEO • India • 2021
Early-stage SEO blog series for logistics startup.
View work ↗